Basic OnPage SEO
OnPage SEO (Search Engine Optimization) refers to the practice of optimizing individual web pages to rank higher in search engines and attract more relevant traffic. In this chapter, we’ll focus on the technical aspects of OnPage SEO, which are crucial for making your WIX Studio websites search-engine friendly.
Meta Tags
Meta tags are snippets of code that provide search engines with information about a webpage.
Title Tags
What It Is: The clickable headline that appears on search engine results pages (SERPs).
Best Practices:
Keep it under 60 characters.
Include your target keyword at the beginning.
Make it compelling to encourage clicks.
Meta Descriptions
What It Is: A brief summary of the page content that appears below the title in SERPs.
Best Practices:
Use up to 160 characters.
Include the target keyword.
Write a clear and engaging description to boost click-through rates (CTR).
URL Structure
The structure of your URLs impacts both user experience and SEO.
Best Practices:
Keep URLs short, clean, and descriptive.
Use hyphens (
-) to separate words (e.g.,example.com/seo-tips).Include your target keyword in the URL.
Heading Tags (H1 to H6)
Headings structure your content and signal importance to search engines.
How to Use Them:
H1: Use once per page for the main headline (typically the page title).
H2 to H6: Use for subheadings to create a clear content hierarchy.
Include keywords naturally in headings to improve relevancy.
Image Optimization
Images play a vital role in user experience, but they need to be optimized for SEO.
Best Practices:
File Names: Use descriptive, keyword-rich file names (e.g.,
onpage-seo-tips.jpg).Alt Text: Add alternative text to describe images for accessibility and search engines.
Compression: Reduce file size without sacrificing quality to improve page speed.
Page Speed
Page speed is a critical ranking factor for SEO.
How to Improve It:
Optimize images and videos.
Minimize JavaScript and CSS files.
Use caching and a content delivery network (CDN).
Avoid excessive animations or unnecessary third-party scripts.
Learn by Watching: Technical OnPage SEO
To help you master these concepts, we’ve included a video that explains the most relevant technical SEO aspects.
Video to Watch:
Your Next Step
Start by applying these technical OnPage SEO techniques to one of your WIX Studio projects. Watch the videos to deepen your understanding, and test your optimizations using SEO tools like Google Search Console. With these skills, you’ll ensure your designs not only look great but also rank well!
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